A purpose beyond profit

Our Purpose

A purpose beyond profit

Beliefs

Fairness

Fairness... makes people feel happier,
so we cultivate a community where
everyone is treated equally.

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Mission

A more ethical world is a happier world. That’s why we created The Goodwill Charter, an initiative that realises our industry’s potential for good by taking a people-first route to profitability.

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Discover

Signature Culture

People • Passion • Purpose

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Join the culture of giving

We donate $1 of every booking made here on our website to our partner charities, who work to improve the lives of people in real need around the world. So when you stay at a Signature Hotel, here’s how you’re helping to create a fairer world:

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Happiness

Every roomsponsors a child

One dollar from every booking goes directly to one of our nominated partner charities, working both locally and worldwide.

Fairness

Every bookinggives back

At participating hotels, a proportion of the room revenue sponsors the education of a child living in poverty in the developing world.

Collective Wellbeing

Every bookingis a new start

Apprenticeships at participating hotels give disadvantaged young people locally the opportunity to build a career - and hope for the future.

Connecting Culture

CONNECTING CULTURE, HEALTH AND WELLBEING

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Happiness Advisor

DISCOVER THE ART OF HAPPINESS WITH HAPPINESS ADVISOR

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